How to benefit from bookmakers bonuses

How to benefit from bookmakers bonuses

Bookmakers welcome bonuses
Written by James Martin on 03 Jul 2014 by AD Teasdale

Welcome bonus: make sure you know everything about sign up offers' terms & conditions, cash withdrawals rules and geographical restrictions

When you create an account on a betting platform, you usually receive a welcome bonus to help you get started. Bonus amounts, withdrawal conditions and geographical restrictions may vary from one bookmaker to another one. We aim to highlight some key points of bonus terms and conditions and help you to select the most appropriate offer.

Sign up bonus amount

Based on the bookmaker chosen, bonus amounts will vary accordingly. For example, Ladbrokes offers new customers a 100% bonus on the first deposit, up to $250 whereas Betfair gives new players the opportunity to place a risk free bet, up to $200. Evidently, the bonus amount is a powerful marketing weapon, very attractive for punters. However, it’s also important to read attentively the bonus terms and conditions in order to well understand all bookmakers’ requirements.

Deposits and qualifying bets

According to the bookmaker, you will be requested to deposit into your account a minimum amount of money, from $1 to $20. Fast, easy and secure payment methods are offered by all betting platforms. The best ranked websites based on the number of payment means are Bet365, Sportsbet, Betfair and Centrebet. Make sure you are familiar with the type of bonus promotion when your register. There are three kinds of program:

  • The bookmaker offers you a free bet equal to the amount of your first deposit. For example, if you register with Ladbrokes, you will receive a 100% bonus on your first deposit, up to a maximum of $250. It means that if you deposit $100, you will get an additional $100 in free bets.

  • The bookmaker offers you a free bet equal to the amount of your first stake. For example, Sportsbet will fund your account with a free bet up to a maximum of $250 when you bet for the first time. Be advised that sometimes you will be requested to bet a minimum amount of money. Centrebet and Sportingbet minimum stake requirements are $10.

  • The bookmaker refunds you if you lose your first bet. In this case, Betfair will credit your account if you lose your first stake.

In every case, the amount of your first deposit – or bet – is decisive. The more you deposit or bet, the more you will receive from the bookmaker (within the limits defined by the bookie).


Once received the bonus, you will have to comply with the rollover requirements before you can withdraw cash. The rollover is the number of bets (or money) you have to place before being allowed to withdraw the winnings accrued from the free bet. It’s is a key information if you want to ensure you can easily withdraw your money. Typically, you will be asked to turn over the amount of your winnings at least once. You will find a complete description of bookmakers’ requirements in our free bets section.

Geographical location

Finally, remind that residents of some states are not eligible for welcome bonus. For instance, New South Wales and Victoria residents are excluded from sign up offers in almost all bookmakers’ sites due to the state legislation. However, those customers will be allowed to benefit from other promotions once registered (money back specials, refund offers, "refer a friend" promotions…). They also can contact the customer service by phone to ask for available promotions in their state.