Enjoy the William Hill Australia betting experience

Enjoy the William Hill Australia betting experience

William Hill Australia
Written by James Martin on 24 Feb 2015

William Hill, one of the biggest and most respected betting sites in the world, has been officially launched in Australia and replaced Sportingbet

The online betting site Sportingbet.com.au, acquired by the UK bookmaker William Hill plc in March 2013, has been rebranded on February 24, 2015 and is now Williamhill.com.au. All Sportingbet customers will be migrated automatically to the new platform.

The two other Australian brands owned by William Hill, Centrebet and Tomwaterhouse, will be re-named later in 2015.

Initially, William Hill’s intention was not to replace the online betting brands Sportingbet, Centrebet and Tomwaterhouse but they have finally decided to consolidate all Australian businesses under a unique brand. The objective is to optimize marketing investments in Australia and to take advantage of the 80-year-old brand name that is William Hill.

William Hill Australia betting promotions

What will happen to existing Sportingbet users?

Your Sportingbet account will be automatically migrated to the new William Hill platform. That includes your personal and banking details, your current balance, all pending bets and your betting history.

You will be able to log in using the same username and password. If you have any questions or need help with your new account, talk to a member of William Hill Customer service using the live chat feature.

New to William Hill Australia?

William Hill is one of the oldest and trusted brands in the betting industry. Founded in 1934 in the UK, the company is now employing more than 16.000 people all over the world.

Register now and enjoy the benefits that come with playing at one of the best online bookmakers.

  • First be offer up to $200
  • Best price of the three totes, plus an extra 5% on your winnings for every metropolitan Australian thoroughbred races
  • Daily bonuses on selected markets
  • Bet on any mobile device (iPhone, iPad or Android)

Read our William Hill Bookmaker review to get more information.